Scorched TV Drama Premiers on Social Media

When it comes to social media in Australia, the TV industry is leading the way. First, we had ABC's Gruen Transfer engaging viewers, but Channel 9's new TV drama called 'Scorched' is going to take the biscuit.

The nice people at Channel 9 are going to enhance our experience with 'Cassie Has Dreams', ninemsn's first ever online-only drama using multiple social media sites.

Other industries, please take note.

'Scorched' online world consists of:

• CPN (Cross Platform News), a fictional news network from 2012 which is featured in the telemovie
• www.argon-energy.com and www.h20.com are the homes of fictional companies Argon Energy and h20 Transport group
• www.angelaboardman.com is the home of fictional NSW Premier Angela Boardman, played by Georgie Parker
• www.rawt.org.au is the homepage of fictional resident action group RAWT (Residents Against Water Theft)
• Meanwhile, you can keep up-to-date with the star on Cassie on her blog, Twitter, Myspace, Flickr and Youtube channel. Oh and meet her mate, Jade on Facebook.

I think it may work.  Do you think its social media?

Please check out the 'Scorched' news:)

Comments

[Gavin Heaton]

Certainly seems to be using a lot of social media tools. But seems like there is an awful lot of broadcast thinking here.

Is there any role for user generation outside of promotion? For example, is there any ability to mashup the storyline? What about realtime commentary via Twitter stream? Or even wiki-style narrative co-creation?

Some good strategic digital thinking seems to be going on here, but not a lot more. Perhaps it will evolve into something more social?

[Laurel Papworth]

Not sure what happened to the other comment I made but I just found out that the "news" tv shows make a call for user generated content. So that moves it from viral social network marketing to social media campaign. yes, it's social media. :)

[Marcus]

Hi Gavin

I'm the EP of CPN News.

You can get upload videos to the scorched.tv site. Just follow the menu link that says 'interact'. Once you have made a video, you can upload it to an account on blip.tv and we'll link to that on the Featured Viewer.

Also, you can e-mail any of us at the Channel including our star reporter Susan Shapiro.

One of the stories she is about to break is Sydney has only eight weeks of water left.

Regards
Gavin Rankin

[Katie Harris]

Hi Gordon

Great blog! And interesting post...

...it's kind of like a 'surround sound', with karaoke, strategy.

Katie

[Gavin Heaton]

For the record, the "interact" button only allows me to send an email. It doesn't allow me to upload.

[Gordon Whitehead]

Ummm...Katie, I think you maybe onto something with the surround sound karaoke strategy.

I like it.

[Susan Shapiro]

Hiya its Susan Shapiro here - I'm CPN's key reporter.

We'd love to upload your videos - if you send an email we'll send you all the info that you'll need.

Check out www.scorched.tv now - we've just uploaded new reports today - I do an interesting interview with Premier Angela Boardman and our featured viewer Cassie Hoffman is having an interesting time....