Yippee! The digital advertising age is here...
According to the people at Internet Advertising Bureau and PriceWaterhouseCoopers in their annual report of ad spending, Internet advertising revenue hit $21 Billion.
From my point of view, these figures will have a flow on affect with more and more Australia companies looking to dip their toes into the digital & social media world. I can't wait!
Why don’t people get it? Well if you’re a marketer…you should.
What was a social networking experiment has now turned into a roaring success.
In my view, the content of the book is not important…275 marketing bloggers ranting on a virtual soapbox will not make it a classic, but it has attracted some very big hitters in the marketing world – so it’s worth a read.
What’s ground breaking about this book is how Gavin Heaton and Drew McLellan moved their conversation to action, embracing the essence of social networking and using Web 2.0 technologies. In my eyes, Gavin and Drew are true visionaries of this new brave and ever changing world.
My contribution is titled The Social Networking Champion - The New Black. And in my eyes, Gavin and Drew are true Social Networking Champions!
Initially, I was going to write a chapter titled 'Why Don't Politicians Get It? based on issues relating to our singing Australian Federal MP Peter Garrett. Unfortunately, we are restricted to 400 words.
AOC 2.0: Why people don’t get it? Is due to be released mid August 2008.
Finally, in true blogger fashion, I’d like to indulge in some social networking ‘Link Love’ – here are the proposed authors:
Adam Crowe, Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob Carlton, Bob LeDrew, Brad Shorr, Bradley Spitzer, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Clay Parker Jones, Chris Brown, Colin McKay, Connie Bensen, Connie Reece, Cord Silverstein, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Goldstein, Dan Schawbel, Dana VanDen Heuvel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Darryl Patterson, Dave Davison, Dave Origano, David Armano, David Bausola, David Berkowitz, David Brazeal, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Emily Reed, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, G. Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Graham Hill, Greg Verdino, Gretel Going, Hillel Cooperman, Hugh Weber, J. Erik Potter, J.C. Hutchins, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeremy Middleton, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, Joe Talbott, John Herrington, John Jantsch, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Flowers, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kris Hoet, Krishna De, Kristin Gorski, Laura Fitton, Laurence Helene Borei, Lewis Green, Lois Kelly, Lori Magno, Louise Barnes-Johnston, Louise Mangan, Louise Manning, Luc Debaisieux, Marcus Brown, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Mark McSpadden, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Hawkins, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Monica Wright, Nathan Gilliatt, Nathan Snell, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul Marobella, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, R.J. Northam, Rob Mortimer, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Cribbett, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tiffany Kenyon, Tim Brunelle, Tim Buesing, Tim Connor, Tim Jackson, Tim Longhurst, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem
In the annual Webby Awards, Australia has struck it lucky with two winners.
The Aussie battlers are the Institute for Trade Skills Excellence- skillsone.com.au and the Lynx website - lynxeffect.com.au, produced by Amnesia Group, the Sydney arm of Avenue A Razorfish.
For all those people who do not know about the awards, here's a brief run down.
Established in 1996 during the Web's infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.
The Webby Awards are seen as the leading international award honouring excellence on the Internet.
Are you ready...and no, I've not been nominated. Its the age thing.
The short-listed of finalists for the cyber section of the 2008 Cannes Young Lions Competition has been announced.
The lucky 6 finalists will have chance to show off there creative skills and represent Australian against the best teams from around the world.
2008 YOUNG LIONS
Cyber finalists:
Zoe Warne & Matt Agar, August
Mark White & Brenton Lau, Tribal DDB
Michael Widgery and Brad Cohen, Soap
Natalie Cheng & Andrew Fergusson, Tequila
Justin Barnwell and Brent Della Valle, NetX
Mike Chang & Brett Peacock, Soap
Guy's and girls have a great time and good luck!
In an over communicated society that is constantly changing having a sticky brand is hugely important for any business.
Well...Australian Ad Agency owner, publisher of Australia's leading media news blog - Media Hunter and contributor to the Age of Conversation books, Craig Wilson recently launched a brand new exciting blog called Sticky Branding.
Many people and some marketers misunderstand the role of branding, Craig's new blog hopes to inform and educate people on the best way to establish a sticky brand.
Please give Craig's new blog some link love. Remember...its a very lonely world for a new blog!
Job @ University of Newcastle
VICE-CHANCELLOR’S DIVISION
Marketing and Public Relations - Vacancy No: 968
If you have a demonstrated track record in online marketing strategy with a comprehensive understanding of how web sites work and a strong client focus this is the position for you.
In this role you will contribute to ensuring the University’s online marketing and communications are designed and produced to the highest standards.
HEW Level 6 $54,582 to $60,227 per annum.
Applications Close: Friday 23 May 2008
ARE YOU A SHIT HOT WEB DESIGNER?
We are an established Newcastle based advertising agency on the go.
Due to our rapid growth and commitment to emerging media, we need a hot up-and-coming web designer with a strong creative bent.
You must be ready to push the envelope and work as part of a dynamic creative team. This is a rare opportunity in Newcastle.
This job at Shit Hot Designer looks like an intriguing and rare job opportunity at a leading Newcastle Advertising Agency. More information go to sh1thotdesigner.com
So why should you consider OneSteel? What can OneSteel offer you? OneSteel ensures that its employees are rewarded for their hard work with a competitive salary package and a commitment to your future development and training, as well as a range of other employee benefits.
You have the opportunity to become part of a team that puts safety first and recognises the contribution of its staff. It’s the chance to make a decision for your future not just tomorrow.
Continue reading "Marketing Jobs - Strategic Marketing Analyst, Newcastle" »
The Business:
3D Paint and Colour - a franchise group and a leader in their specialised market. With sustained growth and a history of operational innovation, 3D Paint and Colour is seeking a Direct Marketing Manager to join its national team.
The Role:
Working within an established marketing team and reporting to the National Marketing Manager this role has the responsibility of driving growth of the direct marketing function including customer acquisition and retention through a newly created customer loyalty system, coordination of DM activities with franchisees other exciting marketing initiatives.
Continue reading "Marketing Jobs - Direct Marketing Manager" »
Googling Ray Poynter and already, I've learn't about a great Web 2.0 product called iPaper.
Built by a company called Scrib, iPaper is a document format designed for the Internet. iPaper is positioned as a fast and light alternative to PDF and is viewable in almost any web browser.
It's free, easy to use and anyone can convert documents to iPaper. My type of product!
However, I've found one fly in the ointment - I don't think MAC users can see the iPaper document below, if you can please tell me.
Social Networking...Social Media...Web 2.0 are the hottest buzzwords around.
It is hardly surprising given what leading marketers are calling the future of advertising, that eventually the Australian Marketing Institute would jump onboard and invite a decent speaker on the subject. In this case & in their words 'one of the world's leading experts on Web 2.0, Ray Poynter.'
I've never heard of him. So what!
Collaboration is at the heart of Web 2.0 and Social Networking, so I think its a must that marketers go see what he has to say.
Its always great to hear another persons perspective, especially from the other side of the world. Welcome Ray.
Why not send him to Newcastle? Its only half past 2008 and still theres no events planned for us people in the second largest city in NSW.
Continue reading "Australian Marketing Institute's Hottest Ticket of the Year?" »
